Luxury Fashion House Dior is all set to strike a new collaboration with the acknowledged rapper Travis Scott from the music industry. Earlier Dior also matched with several famous stars which included Kaws, Daniel Arsham, and Peter Doig. This France-based luxury brand always remains in the headlines for its astonishing and amazing collections.
After these iconic collaborations, Dior will collaborate with Travis Scott for the upcoming Spring 2022 Men’s Collection. Fans of this luxury fashion house are amazed as well as excited for the release of the collection soon.
Travis Scott Becomes First Musician To Collaborate With The Dior
While an official statement from the Dior Stated: “This unprecedented event represents the first full Dior collection ever created with a musician for the house.” The fashion house is well known and recognized as the king of the fashion industry whereas Travis Scott is also at the peak of his career. He is a well-known singer and rapper in the music industry. Scott was earlier nominated for the Grammy Awards. Besides singing, he also pursues his career as a producer, businessman, and designer.
Travis Scott has already collaborated with the Dior for a while. He appeared in the promotion campaign of the Air Dior Capsule Collection. This collection was developed by the Dior along with the Jordan. Whereas any musician has not collaborated with any fashion house earlier, so this collaboration is something of the next level.
Forbes Magazine Termed Travis As “Corporate America’s Band Whisperer”
Travis Scott’s creative collective Cactus Jack is acknowledged well by the personalities. He has some amazing marketing skills which led to his collaboration with several interesting brands. Earlier Travis also collaborated with companies such as Nikes, Dover Street Market, McDonald’s.
He has gained such diversity in this field that he teamed up with Playstation and Epic Games to promote their games among the people. After looking at his extraordinary skills Forbes Magazine termed Travis Scott as “corporate America’s brand whisperer”. It was also estimated that the rapper earns more than $10 million in a year from the Nike Collaboration only.
Travis Scott’s marketing strategies include several astonishing events. With the help of his innovative music marketing skills, he staged a virtual concert for the Fortnite game during his collaboration with Epic Games.
The Dior Spring 2022 Men’s Collection Will Be Released on June 25
Travis Scott also gave certain glimpses of the collection which is coming soon. He was seen wearing a Dior x Cactus Jack jacket. This jacket is not yet released in the market. And we are pretty sure that it will resemble some similarity with the upcoming Dior’s collection. He was spotted wearing this jacket in Paris. And this designing effort was looking pretty cool and stylish.
Kim Jones, The Creative Director of The Dior and Travis Scott will unveil The Dior Spring 2022 Men’s Collection on June 25 at 2:30 p.m. The ceremony will be held in Paris. While the event will be the first physical event of the Dior after 18 months. It is also decided that the ceremony will be telecasted live on dior.com.