Liz Ashley Opens Up About The Mindset Behind Her Success and Living Fully in Your Own Lane
Liz Ashley was like most of us—ambitious, overwhelmed, full of ideas, and unsure where to start. Fast-forward to now, and Liz (AKA Elizabeth Ashley Herndon) is the founder of Lumi Wear, a shapewear and athleisure brand that’s less about squeezing into unrealistic standards and more about helping women feel strong and supported, physically and emotionally. She’s also become a trusted voice online.
But how did she get here? And more importantly, how can you?
“There’s no magic formula,” Liz says. “You start messy. You stay consistent. You make a thousand little decisions that no one sees, and that’s what builds something lasting.”
And no, she didn’t do it all perfectly, far from it.
“Balance?” she laughs. “It’s not about doing it all. It’s about knowing when to slow down and when to push. I’ve missed deadlines. I’ve dropped the ball. I’ve taken breaks when I needed to—and came back better.”
Her advice for women who feel stuck or unsure?
- Start small, but start now. You’ll never have all the answers upfront.
- Build discipline like a muscle. You won’t feel motivated every day. That’s okay.
- Know your why. Otherwise, the setbacks will crush you.
- And help other women rise, too. There’s room for all of us.
“If your peace costs more than your pride, pay it,” Liz adds. “That’s real success.” The same mindset that built her brand also built her life. One where she feels good in her skin, clear in her values, and confident in her next chapter.
Speaking of what’s next, Lumi Wear is expanding into wellness-friendly, sporty pieces for women who move. Not just physically, but through life stages, career pivots, motherhood, and self-discovery. She’s also exploring new platforms—maybe a podcast, maybe long-form blogs—because she wants to connect deeper, not just broader.
But Liz Ashley isn’t just about hustle and healing—she’s also about having fun.
“If you’re not enjoying it even a little, what’s the point?” she says. “This whole idea that you have to be in grind mode 24/7 to be worthy of success? No, thank you. I want to grow—and still have time to romanticize my iced coffee.”
She doesn’t believe in choosing between ambition and beauty, because in her world, taking care of yourself is part of taking care of business. She’s mastered the art of looking effortless without making it a second job. Because she knows confidence doesn’t start in the mirror—it starts in your habits.
“Confidence is built in the promises you keep to yourself. Even if it’s just getting dressed for you.”
When it comes to growth, Liz Ashley is just as grounded. Her secret isn’t some five-hour morning routine or perfect productivity plan. It’s alignment. Asking hard questions like: Is this choice moving me closer to the life I want, or further away? And then having the self-respect to answer honestly.
“I have routines, but I also have grace. I schedule rest. I protect my mornings. I work hard, but I don’t measure my worth in how much I check off in a day.”
And if there’s one thing Liz Ashley hopes women take from her journey?
It’s that growth doesn’t have to be loud.
You don’t have to go viral. You don’t have to be the most polished, the most followed, or the most booked. What matters is that you’re living in a way that feels true. That your days reflect your values. That you’re building something—anything—that feels like you.
“I want women to know it’s okay to evolve in private,” Liz Ashley says. “You don’t owe the world a constant update. You owe yourself consistency.”
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